Understanding White Hat SEO: Strategies for Success In the world of digital marketing SEO is important as it helps in listing a website and its contents for listing so that they can be easily found during a search. However, there are some marketers that chose the “black hat” methods, however, there is “white hat” SEO which refers to the ethical approaches in regard to the set down guidelines of search engine. The information presented in this article aims to answer such questions as: what is White Hat SEO and main strategies which belong to it, the benefits that it provides and why it is considered to have a great potential for the future. What is White Hat SEO? White hat on the other hand in actuality are legal strategies applied on the web site’s optimization with the principle purpose of making the site attain the best rank with the search engines. These techniques are about the creation of utility and in the process of building good relations with search engines. Mainly it is abou